Better Marketing.
Real Results.
Fractional CMO | SEO and Paid Media Strategist | CRM and Marketing Operations Consultant
Hello! I’m Jessica Stewart, a senior digital marketer and marketing operations consultant with over 10 years of experience helping businesses generate high-quality leads, improve internal systems, and align marketing with growth.
I specialize in building full-funnel strategies that blend campaign execution, CRM infrastructure, and performance reporting. My work sits at the intersection of strategy and systems. I guide clients through the big-picture decisions, while also doing the hands-on work that brings those plans to life.
I’ve supported B2B SaaS startups, medspas and wellness clinics, professional services firms, and regional businesses with lean teams and high-growth goals. Whether the problem is weak inbound, low visibility, messy attribution, or disconnected systems, I help fix what’s broken and scale what works.
My clients typically come to me when:
- They are ready to invest in lead generation, but aren’t sure where to start
- They’re spending on ads or content but aren’t seeing results
- Their CRM setup is costing them deals or slowing down sales
- They need a marketing lead, but aren’t ready to hire full time
I step into roles as a fractional CMO, marketing strategist, or operations consultant, depending on what the business actually needs to grow.
What I Focus On
Performance Marketing and Paid Ads
I manage Google Ads, LinkedIn, and Meta campaigns that are tightly aligned to funnel goals. My focus is on reducing cost per lead and increasing conversion, while helping teams understand what channels truly work. All campaigns include proper tracking, testing, and reporting.
CRM, Marketing Automation, and Salesforce Ops
I build marketing workflows and CRM environments that support sales. This includes lead scoring, routing logic, lifecycle automations, segmentation, and attribution reporting. I work with Salesforce, HubSpot, Shopify and integrated tools like Zapier and GA4. I’m currently advancing my Salesforce Admin certification to support more technical implementations.
Strategic Oversight and Embedded Consulting
In a fractional CMO capacity, I act as the marketing lead—aligning projects to business outcomes, setting priorities, managing team capacity, and tracking performance across all channels. I provide clear next steps, budget clarity, and help businesses get more from every hour and dollar spent.
SEO and Search-Driven Content Strategy
I design and manage SEO programs based on search intent, content structure, and keyword architecture. I lead technical audits, on-page optimization, topic cluster planning, and performance reviews. My SEO systems are built to drive qualified traffic and deliver long-term return.
Marketing Systems and Ops Leadership
I help small teams set up the tools, naming conventions, processes, and reporting they need to scale without confusion. My ops work includes martech auditing, campaign attribution, dashboard setup, and internal documentation. I also support vendor and team management when needed.
Marketing Consulting and Client Education
I help teams understand the why behind their marketing. Every system, campaign, and report I create includes clear documentation and optional training so clients can operate with confidence after setup. My consulting approach is rooted in collaboration and education, making it easy for businesses to take ownership of their marketing while still having expert guidance when needed. This reduces dependency, increases team efficiency, and ensures every marketing decision is supported by knowledge rather than guesswork.
Who I Work With
B2B SaaS companies that need demand generation, account-based targeting, and funnel visibility
Professional services teams including legal, consulting, coaching, and financial services
Healthcare, medspa, and wellness providers focused on improving local visibility and patient/client acquisition
Regional service businesses looking to modernize their marketing and compete digitally
I work with teams across the United States and occasionally support onsite engagements in Florida.
Industry Expertise
Let’s design a marketing program that generates the leads and revenue you need.
Deep Expertise
My T-Shaped Skill Set
These are the areas where I bring senior-level experience and leadership:
Strategy & Planning
- Growth roadmaps
- KPI alignment
- Go-to-market strategy
- Messaging and positioning
Audience Insight & Research
- Persona development
- Segmentation
- Intent data
- Competitive and market analysis
Acquisition & Visibility
- Paid media (Google, LinkedIn, programmatic)
- SEO
- ABM targeting
- Content-driven demand
Conversion & Lifecycle
- Funnel design
- Landing page testing
- Lead nurturing
- CRM workflows
- Retention campaigns
Analytics & Optimization
- Multi-touch attribution
- Dashboard development
- Conversion insights
- Performance tuning
Paid Media Mastery
- Full-funnel Google Ads and LinkedIn execution
- Programmatic campaigns
- ABM audience building
- Bid strategies
- Remarketing architecture
Advanced SEO & Content Strategy
- Technical SEO
- Keyword intent modeling
- Content architecture
- On-page optimization
- Organic growth planning
Automation & Funnel Engineering
- Lifecycle email design
- HubSpot and Salesforce integration
- Lead scoring, behavioral workflows
- Multi-stage funnel orchestration
Working Knowledge
These are supporting skills and tools I use regularly as part of integrated client work:
- Lifecycle email campaigns (Salesforce Marketing Cloud, Eloqua, HubSpot, Mailchimp, ConstantContact)
- Zapier automations and low-code workflows
- Keyword research (Ahrefs, Google Search Console, SEMrush)
- CRO and conversion optimization for landing pages
- CMS management (HubSpot, Magento, WordPress, Elementor, Webflow, Shopify)
- Analytics platforms (GA4, Looker Studio, Tag Manager, PowerBI)
- Project and knowledge tools (Jira, Workfront, Asana, Trello, Airtable, Wrike)
Certifications and Training
- Google Ads Search Certified
- HubSpot Marketing Software Certified
- Salesforce Admin Certification (in progress)
- Marketing Strategy Certificate – Cornell University
- LinkedIn Marketing Strategy Certificate (2024)
- see the full list
Tell me about your goals
If you’re ready to simplify your marketing, improve lead quality, or get more from your current tools, let’s talk.