Certifications

Licenses & Certifications

LinkedIn Content and Creative Design
LinkedIn · Issued Jul 2024 · Expires Jul 2026 · Credential ID: cw7gcz73xdm6
LinkedIn Marketing Solutions Fundamentals
LinkedIn · Issued Jul 2024 · Expires Jul 2026 · Credential ID: 8zjonp7kuhr2
Leading Your Org on a Journey of Allyship
LinkedIn · Issued Mar 2024
Selling into Industries: Financial Services
LinkedIn · Issued Mar 2024
Developing Your Emotional Intelligence (2017)
LinkedIn · Issued May 2023 · Credential ID: AcUN57R01vWj8BcbBBVu_GrQd6aA
Excel Essential Training (Microsoft 365)
LinkedIn · Issued May 2023 · Credential ID: AQAVo37jMCCIYj6P1pPEqA1vnVi6
Outlook Essential Training (Microsoft 365)
LinkedIn · Issued May 2023 · Credential ID: AfpK1_lcT8c2MIDtRhFSnPIe277Y
PowerPoint Essential Training (Microsoft 365)
LinkedIn · Issued May 2023 · Credential ID: AVVwzj-FWDs1mnCDtilaRcPbxON
Working Smarter with Microsoft 365
LinkedIn · Issued May 2023 · Credential ID: AWr7HQSQEEpUgG4VoIZSnI87-Mi3
Excel: PivotTables for Beginners
LinkedIn · Issued Sep 2022
Marketing Strategy
Cornell University · Issued Apr 2019
HubSpot CMS for Marketers Certification
HubSpot Academy · Issued Jun 2020 · Expired Jun 2021 · Credential ID: 8e45455c3c9d4ec481ea704bb88da5e9-1592250210914
HubSpot Marketing Software Certified
HubSpot Academy · Issued Jan 2020 · Expired Jan 2021 · Credential ID: 8a6ad5e551cd4df9bcb2f31f46ea35d9-1580240102546
Google Ads Search Certification
Google · Issued Dec 2019 · Expired Dec 2020 · Credential ID: 38361814
Searchmetrics Certified Professional | Yellow Belt
Searchmetrics (part of Conductor)

Three Digital Advertising Developments That Will Shape the Next Five Years

Digital advertising is entering a period of rapid transformation driven by advances in artificial intelligence, immersive digital out of home technologies, and long overdue improvements in measurement practices. Over the next five years, these developments will redefine how brands create content, engage audiences in blended digital physical environments, and evaluate campaign performance with greater accuracy and transparency.

Composable Analytics and Generative AI: The Next Frontier in Data Strategy

Article: Your Guide to 2025 Data and Analytics Megatrends Introduction In 2025, the landscape of data analytics is experiencing one of its most significant transformations

Why Marketing Objectives Matter in Strategic Planning

This blog was created as part of my coursework in MKT-432 Strategic Marketing. It explains the role of marketing objectives in driving organizational alignment, with examples grounded in account-based marketing and compliance best practices.

The Complete Guide to LinkedIn Campaign Structures for B2B Marketing

Unlock the secrets of effective LinkedIn campaign structures to enhance targeting and drive B2B success with your marketing efforts.

Why Defining KPIs Matters for Business Growth

B2C vs B2B KPIs: Defining Key Performance Indicators That Drive Business Growth

Market Segmentation Tools That Define a Target Market

Learn how tools like Google Trends, Statista, Esri, ZoomInfo, 6sense, and Demandbase help define target markets and strengthen marketing plans.

Put these insights into action. Contact me today!