Marketing Tips & Resources

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Why Marketing Objectives Matter in Strategic Planning

The Complete Guide to LinkedIn Campaign Structures for B2B Marketing

Why Defining KPIs Matters for Business Growth

Market Segmentation Tools That Define a Target Market

LinkedIn Advertising Strategy: How to Win with Web vs Mobile Targeting

School posts (Assignments for SNHU)

Breaking Silos with the Hub and Spoke Method, Making Analytics Work for the Whole Organization

Meta’s Trust Crisis: A Case Study in Brand Ethics and Consumer Engagement

Stanley’s Quencher: How a Century-Old Name Won Modern Women with Color and Custom Play

Strategic Application of the 4Ps Across the Brand Life Cycle

What AT&T’s $105 Million Mistake Teaches Us About Ethics and Trust

Preliminary Market Findings and Limitations for Apple’s Productivity Suite

Why More Brands Are Choosing Mobile Over Print and TV

Unlocking Productivity for Independent Workers: A New Apple Consumer Product Concept

The Fallout of Unethical SEO Practices: The Yelp Allegations

Pros and Cons of Paid vs. Organic Strategies

Patagonia: A Trailblazer in Corporate Social Responsibility

How Microsoft and Apple’s Brand Strategies Shape Consumer Preferences

Under Armour’s “I Will What I Want” Campaign

Consumer Who? Consumer You!

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