Jessica Stewart · Sarasota, Florida · Remote
Digital marketing campaigns, and the marketing operations that make them work.
I’m Jessica Stewart, a digital marketing and marketing operations consultant with over ten years running B2B campaigns and building the systems behind them. Paid media, email, SEO and content on one side. HubSpot, automation and reporting on the other. Most teams need both, and I do both.
Certifications
Certified in the platforms I work in every week. Marketing Strategy from eCornell, plus HubSpot, Google, 6sense and LinkedIn.
Marketing Strategy, eCornell
HubSpot Digital Advertising
Google Ads Search
6sense Next-Gen Marketing
LinkedIn Marketing Fundamentals
LinkedIn Content and Creative Design
What I do
Campaigns, and the systems behind them
Most teams have one without the other. I bring both, so the campaigns and the numbers agree.
Digital marketing campaigns
Paid media on Google, LinkedIn, Microsoft and Meta, email and nurture programs, SEO and content, landing pages and conversion paths. Planned, launched and optimized against real pipeline numbers.
Reporting that ties to revenue
Funnel and attribution reporting in HubSpot and Power BI, built on tracking that is actually correct, so you can see what every campaign produced and stand behind the numbers with leadership.
HubSpot, CRM and automation
HubSpot set up properly and connected to Salesforce, with lifecycle stages, lead scoring and routing that sales agrees with. Hand offs and follow ups automated with HubSpot workflows, Make and Power Automate, and documented so your team can run it.
Types of projects
Projects I take on most often
If your list looks like this, we should talk.
Paid media campaigns
Google, LinkedIn, Microsoft and Meta. Launching new accounts, restructuring messy ones, and optimizing against pipeline rather than clicks.
Email nurture and lifecycle campaigns
Welcome, nurture, re engagement and newsletter programs in HubSpot that move people forward instead of filling inboxes.
SEO, content and landing pages
Search driven content plans, landing pages and conversion paths in WordPress and HubSpot, tracked all the way to the lead.
HubSpot setup or migration
Moving from Pardot, Marketo, Mailchimp or spreadsheets into HubSpot, or setting HubSpot up properly the first time.
HubSpot audit and cleanup
Duplicate contacts, dead workflows, unused properties and broken lists, sorted out so the portal is trustworthy again.
Lead scoring and lifecycle stages
Definitions marketing and sales both sign off on, built into HubSpot so the right leads reach sales at the right time.
HubSpot and Salesforce sync
Field mapping, sync rules, routing and ownership so records match in both systems and nothing falls through the gap.
Attribution and revenue reporting
Dashboards in HubSpot and Power BI that show what each campaign produced, from first touch to closed revenue.
Conversion tracking and GA4
Tags, events, UTM standards and offline conversions set up correctly, so every platform is reporting the same reality.
In practice
What this looks like in practice
Two examples from current client work, one a private company and one through an agency.
Financial services franchise network · ongoing since 2025
Paid media, HubSpot automation and reporting for a franchise network
A franchise network with offices across the country. Paid media, conversion tracking, HubSpot automation and lead to enrollment reporting, so leadership can finally compare performance office by office. Ongoing monthly retainer.
B2B marketing agency · ongoing since 2025
Campaigns, automation and reporting for an agency’s B2B clients
Ongoing campaign operations, automation and monthly reporting for the agency’s B2B clients, including a partner acquisition program for an HR and benefits brand and an SEO and microsite program for a credit union.
Writing
Practical notes from the work
Articles from real client work, also sent every two weeks in my LinkedIn newsletter, Marketing Tips and Resources.
Article
Paid media planning: fix the structure before you touch the budget
Why clean account structure makes budget conversations easier, and where to start when the history is noisy.
Article
Apple’s iOS 26 and Safari attribution stripping: what to do about it
What actually changed, why the privacy framing misses the mark, and what to set up now to protect reporting.
Article
HubSpot, Salesforce and Apollo.io compared: which one fits your team
A practical review of three sales platforms for teams that need real results rather than feature lists.
About
About Jessica Stewart
Over ten years in B2B and B2C marketing across financial services, credit risk and tax software, from startups to Fortune 500 companies. A B.S. in Marketing from Southern New Hampshire University and a Marketing Strategy certificate from eCornell.
I work through my own company, Jessica Stewart Ventures LLC, with a small number of clients at a time, so every engagement gets senior attention from start to finish.
FAQ
Frequently asked questions
What does a digital marketing and marketing operations consultant do?
Runs the campaigns, paid media, email, SEO and content, and builds the systems they depend on: the CRM and automation platform, lead routing and scoring, tracking and reporting. The goal is that campaigns can be launched, measured and improved without anyone fighting the system.
Which platforms do you work in?
HubSpot is my primary platform, with production experience in Pardot and Eloqua and Salesforce Lightning throughout. Power BI for reporting, Make and Power Automate for automation, GA4 and Google Tag Manager for measurement, and Google, LinkedIn, Microsoft and Meta for paid media.
Do you work remotely?
Yes. I am based in Sarasota, Florida and work remotely with teams across the United States.
How quickly can we start?
Usually inside two weeks of the first call. The first month runs diagnosis and quick wins side by side, so you see changes early.
How does an engagement start?
A thirty minute call where you describe what is going wrong. If I can help, you get a one page written scope with the work, the cost and what I need from you.
Let’s fix what isn’t working.
Tell me what is going wrong with your campaigns, HubSpot or reporting. I reply to every message within two working days.