What is digital marketing?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: online. Digital marketing refers to any form of marketing that happens online, leveraging digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Consumers expect businesses to be online. To be competitive as a business, you’ll need to embrace some aspects of digital marketing. This means getting your business listed on the proper channels so people can find you.
The benefits of digital marketing
- Low entry price point. The digital marketing entry price point is low – sometimes even free and the reach is far greater than one could ever achieve with traditional marketing efforts.
- Better tracking and measurement. Digital marketing enables the user to use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content, such as a billboard or print ad.
What is a digital marketing strategy?
From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.” Depending on the goals of the marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Let’s take a look at the different types.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
A digital marketing strategy can encompass just one or all of the tactics listed above. My recommendation is to focus on your goal and then select the most relevant channels to reach it.
Customer Acquisition with digital marketing
Customer Retention
- How to create a digital marketing strategy
What do digital marketers do?
What is SEO in digital marketing?
The Digital marketing funnel
Let’s use Customer Acquisition as our goal.
Most marketers and sales teams use a ‘sales funnel’ model, which looks like this: (INSERT IMAGE)
- Awareness
- Interest
- Consideration
- Intent
- Purchase